LOVE MAGENTA

LOVE MAGENTA proudly celebrates Telekom’s brand identity and signature color, Telekom Magenta. In 2020 we revitalized the original collection, initially launched in 2016, by putting a strong emphasis on sustainability and community engagement to create a lasting impact.

Style for Every Occasion
Together with sustainable fashion experts from Two Lives in London, we crafted a collection that offers bespoke, high-quality products suitable for work, corporate events, and everyday life—ranging from casual polo shirts to edgy jumpsuits. From professional attire to weekend wear, LOVE MAGENTA has something for everyone.

Community meets Creators
At the heart of LOVE MAGENTA is a vibrant community that shares styles and connects through our web shop (lovemagenta.com) and social media platforms like Instagram and Facebook. Our dedicated creative team regularly releases exclusive designs and limited-edition drops in collaboration with lifestyle brands such as Adidas and PUMA, as well as talented street artists like Marcel Kreutzer.

Sustainable by Design
Style shouldn't cost the earth. With our client Deutsche Telekom being committed to minimizing its environmental impact, we carefully monitor our entire process—from sourcing materials to packaging—prioritizing environmental responsibility at every step.

Key practices include:
• Using recycled and upcycled materials
• Minimizing waste with innovative designs
• Sourcing from ethical European manufacturers
• Reducing shipping distances
• Partnering with sustainable producers

Tangible Brand Experience
The collection is available online at lovemagenta.com and at the LOVE MAGENTA pop-up store located within Telekom headquarters in Bonn for a tangible brand experience. Today, we are constantly evolving in close collaboration with our client, its fulfillment partners, and Two Lives, our sustainable fashion partners.